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DIGITAL MARKETING

Social Media Marketing

The social media marketing is an essential tool for achieving the goals outlined in web marketing. Today, being present on various social media channels is indispensable. That’s why in-depth knowledge of these platforms and a consistent and high-quality presence aligned with business objectives are crucial.

However, being present with creative content is not enough. Social media presence needs to be carefully planned in relation to the desired objectives. This is why a strong marketing strategy becomes necessary and indispensable. It should effectively convey the brand’s values, capabilities, vision, and mission, ultimately increasing conversions and fostering a loyal relationship between users and customers.

DIGITAL MARKETING

ADV & ADS Performance

Today, it is essential to enhance social media marketing efforts with an advertising service that can optimize page performance and improve insights.

Every social advertising campaign must take into account two key factors: the first includes the client’s story, content, mission, and objectives; the second factor is the target audience, such as interests or geolocation.

Based on the analysis of these two elements, we set up, create, and manage performance campaigns using the most suitable channels and content to reach prospects, acquire new customers, and achieve the established strategic objectives.

DIGITAL MARKETING

Website / E-Commerce

Starting with a thorough analysis of the client’s needs and through meticulous planning, AFLOW will develop a fully customized website where every detail is carefully crafted. From the font to the graphic and editorial content, everything is designed with SEO and mobile responsiveness in mind. The goal is to provide a comprehensive and satisfying user experience, along with easy navigation and high visibility on search engines.

The websites created by AFLOW maximize visibility, conversions, and brand reputation for each client. This is achieved through effective Google positioning, a user-friendly and intuitive graphic layout, and responsive optimization for every mobile device.

DIGITAL MARKETING

Copywriting

Writing to sell is an art that cannot be improvised. That’s why it is essential to rely on an experienced copywriter who knows how to enhance the texts and make them more engaging for users.

Writing for marketing is a true discipline that demands knowledge and adherence to specific rules.. In fact, behind every visible online and offline content lies a study that begins with the analysis of the target audience, the tone of voice to be used, and ultimately culminates in the final drafting of the text.

AFLOW creates engaging, valuable contentthat aids in achieving set objectives, narrating the company and product, easily reaching and involving users.

DIGITAL MARKETING

Influencer Marketing

Influencer marketing campaigns are versatile tools that improve a company’s web reputation, foster user loyalty, and drive action.

By leveraging the interconnection between the user, influencer, and brand value, a valuable experience is created that evokes emotions through effective and original storytelling.

The effectiveness of an influencer marketing campaign relies on the efficiency of the shared values between the influencer and their followers.

That’s why AFLOW offers its expertise through a strategic study aimed at selecting the perfect influencer for the brand. This involves evaluatinginsights and focusing on engagement rates. AFLOW collaborates with influencers and considers the possibility of launching social advertising campaigns to provide an additional boost to this activity.

DIGITAL MARKETING

Email Marketing

Email marketing may seem like an outdated tool, but it remains one of the most effective and profitable digital options as a powerful direct marketing lever.

A successful email marketing campaign aims to build brand identity and make the company recognizable, reinforcing the foundation of widespread and established brand awareness.

That’s why we manage every phase of the process meticulously: from crafting compelling text to creating engaging graphics, from managing contact lists in full compliance with GDPR regulations to the scheduled sending of the newsletter.

The ultimate goal is to bring the user closer to the brand by providing them with information about news, events, interesting facts, offers, and products.