Thinking outside the box is not enough for us: AFLOW’s challenge is to step out of the screens. That’s where our projects truly come to life, when they move from computer monitors to become a part of people’s lives.
BORALEVI
Boralevi is a historic company specializing in fine carpets, which since 1930 has been selecting the best products, from high-quality materials to composition. The business offers a genuine consultancy service, proposing solutions to its clients that are closest to their taste preferences, tailored to their living environment.
At Boralevi, you can find a wide variety of carpets, from antique to modern, from traditional to design elements, with exquisite finishes and fabrics that make each product a true work of art.
AFLOW's communication strategy has evolved from the development of an e-commerce website as a showcase for the brand's products to photo shoots focused on the blend of tradition and innovation. Brand awareness is further conveyed through the use of social channels and sponsored campaigns.
INFOGRAPHICS
Type of activity:
Digital strategic analysis, branding, e-commerce, social media marketing, social advertising, video and photo shooting, PR
”Marketing between tradition and innovation and the future of quality carpets.