Thinking outside the box is not enough for us: AFLOW’s challenge is to step out of the screens. That’s where our projects truly come to life, when they move from computer monitors to become a part of people’s lives.
DOTT.SSA CLAUDIA CASAGLIA
Dr. Claudia Casaglia is a psychologist with 20 years of experience who practices in her studio in Florence.
Her philosophy is to convey the concept that our body and mind are our greatest treasure, and only with good health can we fully enjoy life and its most beautiful moments. There is no simple path to achieving everything we desire. But there can be a mindful path: one taken alongside a therapist who can guide us through life's more or less delicate choices.
After careful strategic analysis of the market, competitors, and digital flows, AFLOW, following Dr. Casaglia's concept and mission, developed a brand identity that reflects the value of the profession and the aesthetic taste that characterizes the doctor's studio.
Additionally, after studying an online communication strategy, AFLOW is managing Social Media Marketing activities on various platforms, conveying the importance of psychotherapy through light, fresh, clear, and simple communication, including video content.
Type of activity:
Digital strategic analysis, brand identity, social media marketing, performance campaigns, video content production
”A mindful journey in a fresh and simple communication.
