MOSTRA DEL CHIANTI 2022 2023

The love story between Montespertoli and the Mostra del Chianti continues. The Wine Festival promotes local wineries to maximize the exposure of their products, the result of research and love for the territory. Alongside the wineries, various associations are present, offering their culinary proposals.

During the 64th and 65th editions, AFLOW stood by the organizers, taking care of online communication.
A key tool in achieving the objectives was the creation of a detailed Social Media Marketing editorial plan dedicated to storytelling about the product and the companies.
The available budget was invested in carefully designed advertising campaigns to promote the event effectively, reaching new customer segments as well.
The impact of the strategy based on instant communication of on-site videos and photos was fundamental, perfect for promoting and engaging participants.

Type of activity:

Social media marketing, performance campaigns, graphic design, and event presence.

Social, marketing, and good wine.